Airboxr Case Study
From add-on to comprehensive web app
I led the design transformation of Airboxr from a limited Google Sheets add-on to a robust web application.
The result? Airboxr attracted high-value clients and built a flexible component library, empowering the team to add new features seamlessly, even years after the 2022 launch.
Airboxr began as a Google Sheets add-on. While functional, it struggled with discoverability and usability—few users are even aware of add-ons, and the format imposed significant limitations.
The goal was to reimagine Airboxr as an intuitive web app capable of pulling data from multiple sources, delivering automated insights, and providing a seamless, beginner-friendly experience.
Collaborating closely with the founder, who provided early user feedback, I designed a comprehensive web application from scratch (0→1).
Key features include:
- A interface built on top of Google Sheets for running and creating “hops”—custom recipes that pull data from multiple sources into Google Sheets, with predefined sorting and filtering rules.
- A main app comprising:
- A dashboard showcasing automatically generated insights.
- An integrations page for connecting data sources.
- A marketplace for discovering pre-built hops.
- Expanded user base from tech-savvy early adopters to high-value brands.
- A flexible design framework enabling the in-house team to add features easily.
- Durable design, still driving growth years after launch.
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